Cross Town Concierge to Promote 2009 MyTech Conference

Cross Town Concierge has added a new event promotion: The 2009 MyTech Conference to be held at the Marriot Hotel (540 North Michigan Avenue; Chicago) this September 14-16, 2009.

Cross Town Concierge Adds Event Promotion to List of Services

Cross Town Concierge added event promotion to it's list of services that we provide to clients. Our first event that we will help promote is the 2009 Indy Waterballoon Fight. I know it is not in the Chicago area, but we have expanded our services beyond the Chicagoland area.

More info and to register for the 2009 Indy Waterballoon Fight.

Cross Town Concierge To Pick Up Equipment for Comcast

I am pleased to announce that CrossTownConcierge has worked out a deal to become Comcast Contractors to recover cable equipment. We will start out picking up cable equipment in certain area codes in the North Side of Chicago.

Don't use Twitter unless.....

The other day, I had a potential client asking me if I new how to use Twitter, Blogs, Face Book, YouTube, and other social networking tools to help her grow her business. I asked her why does she want to use these tools. She told me that she felt that she has not been using these tools so she felt it was a good way to grow her business. In other words, she was looking at all the pretty opportunities out there and decided that she must add social networking as a tactic to grow her business.

Then, I asked her what her strategy is for her business. She couldn't give me an answer.

According to Seth Godin, "Building a permission asset so we can grow our influence with our best customers over time" is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy... and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place."

I recommended to her that before she spends time on the tactics, she will need to develop a viable business strategy. When something fails it is not the tool, it's usually the person using the tool. For example, some people use Twitter to successfully grow their business (following their business strategy), others use Twitter to harm their business. Twitter is not inherently good or bad, the best variable to success or not is the person using the tool.

We are now on Yelp

Cross Town Concierge is now located on the Yelp business directory.

Meeting with Conagra Foods

George Novak, General Manager of Cross Town Concierge met with two Human Resources representatives from ConAgra Foods in Naperville, IL. ConAgra is seeking to resurrect its personal concierge benefit option program for it's 1800 employees in Naperville. Hopefully, we can be the vendor that supplies it's concierge services for it's employees. We have nto delved much into the corporate concierge world, but apparently there is a need for it.

Cross Town Concierge is developing an affiliation with Garden Fresh Northbrook

Cross Town Concierge is developing a relationship/affiliation with Garden Fresh Market in Northbrook. Garden Fresh has 8 full service grocery stores in the Chicagoland Market. The Northbrook location has a full catering service - including a strong offering of Kosher Foods. Garden fresh Northbrook caters to Ravinia.

Contact us for any of your catering needs.

Cross Town Concierge Billboard

Great marketing news for Cross Town Concierge. In an agreement between Lauren Oleskiewicz of OfficeMax (that's right that Office Max) and Cross Town Concierge, I am pleased to announce that we will have our Cross Town Concierge Business Card displayed in a bill board along one of the major expressways in Chicagoland. These expressways are some of the most traveled highways in the area and will give plenty of exposure to Cross Town Concierge.

According to Lauren:

"Your business card will be displayed 7/20 – 7/26/09 on one of the following electronic billboards:

• I-294 S Tri State Tollway 25 feet north of 79^th Street (east side of street)
• I-55 Stevenson Expressway 1.2 miles east of Harlem Avenue (north side of street)
• I-80 Expressway 25 feet east of Ashland Ave (south side of street)."